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- BUSINESS, Page 77Business NotesENTERTAINMENTTuning in To Europe
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- The buzz word for the 1990s, especially in the
- entertainment business these days, is global. Paramount
- Communications last week announced that it had taken a major
- step in that direction by purchasing a 49% stake in the British
- firm Zenith, Europe's leading independent television programmer.
- A subsidiary of Carlton Communications, Zenith last year
- produced such dramas as The Paradise Club and Inspector Morse
- in Britain, as well as the romantic comedy Finnegan Begin Again
- in the U.S.
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- Paramount declined to say how much it had paid for the
- acquisition, but Carlton's 1988 annual report put revenues for
- the production company at $95 million. "The Zenith acquisition
- represents our most significant entry into the international
- market," said Mel Harris, president of Paramount's Television
- Group. "By aligning ourselves with the United Kingdom's major
- independent producer, we are positioning ourselves for the
- 1990s and 1992, when Europe's trade barriers fall."
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